Global Strategic Marketing Manager

Morgan Advanced Materials is a business rich in history and innovation. Founded in the UK in 1856, we have grown into a global organisation with 70 sites in 18 countries. Our model to serve our customers where they need us has led to a diversified product range using our unparalleled expertise in ceramic and carbon materials, which we exploit to solve difficult problems for our customers across a diverse range of markets.

We are a purpose driven organisation. Our purpose is to use advanced materials to make the world more sustainable and to improve the quality of life. We deliver on that purpose through the products that we make, and the way that we make them.

The Thermal Ceramics division designs, manufactures and installs a broad range of thermal insulation products that significantly reduce energy consumption and emissions in a variety of high temperature processing applications. Our product offering is extensive and covers application needs from Industrial to Commercial markets.

Key Figures: Revenue £1,100.7m (2024), ~8,000 employees, manufacturing in 20+ countries, and a global customer portfolio. A UK PLC with head office located in Windsor, Berkshire UK.  Listed on London Stock Exchange; Member of the FTSE 250 Index.

Job Purpose

• Act as Marketing Strategy partner to the Global Product Management Director in shaping and executing the organization’s long-term market, product, and asset strategies.
• Lead development and coordination of global strategic marketing plans, market assessments, and business execution frameworks.
• Ensure coordination and alignment of regional marketing activities with overall global marketing goals, in line with strategy plan
• Ensure alignment of all regional and global marketing communication activities and messaging with global marketing goals and strategy plan, working with the global marketing communications function.
• Lead development and coordination of market segmentation plans and marketing plans, market assessments, and business execution frameworks.
• Identify and evaluate high-potential target markets and customer segments for profitable growth.
• Generate competitive intelligence and market insights to support the "Playing to Win" strategic marketing direction.
• Manage stage-gate processes for new global product development projects in collaboration with cross-functional teams and Global Product Managers.
• Support pricing and margin improvement strategies through analysis of global price points, cost structures, and value positioning.
• Provide decision support for inter-region sourcing and asset optimization by aligning global capacity with demand outlooks.
• Help define and institutionalize strategic marketing processes, governance, and cross-functional engagement models.
• Contribute to the development of a long-term product innovation pipeline aligned with strategic marketing market priorities. Identifies product rationalisation & specification harmonisation need.

Summary

The Global Strategic Marketing Manager is a senior-level role that integrates global market dynamics, internal capabilities, stake-holder management and strategic marketing insight to help steer market segment offering,  product, market & technology direction of the company. The role will directly support the Global Director – Product Management in translating strategy into execution through structured planning, governance, and cross-functional coordination. This is a critical position for aligning innovation, asset deployment, and commercial strategy with long-term business objectives.

Essential duties and responsibilities

1. Strategic Marketing Planning & Organizational Alignment

• Support the development of the strategic marketing plans in alignment with the BU strategy, market trends, competitive dynamics, technology outlook and business priorities.
• Facilitate cross-functional engagement to develop coherent product, market, and asset utilisation strategies.
• Translate strategy into an execution framework and ensure executional ownership and communication flow across functions.
• Ensure marketing communications strategies align with global and regional marketing strategies.

2. Innovation Pipeline & Strategic marketing Portfolio Management

• Define product portfolio direction and innovation efforts in alignment with global product management and market segment strategies.
• Support prioritization of innovation efforts to high-impact growth areas.
• Evaluate and recommend portfolio changes based on market demand, ROI, and feasibility.
• Manage global product development projects through formal stage-gate processes. Spear-head development and management of stage-gate projects.
• Collaborate with Global Product Managers, Technology, Operations, and Commercial teams to develop business cases and secure stakeholder buy-in.

3. Market and Competitive Intelligence

• Lead in-depth market research and competitor analysis to identify white spaces, threats, and opportunities.
• Build frameworks and models to support strategic marketing decision-making (e.g., value pools, market segmentation, win-loss analyses).
• Deliver insights that feed directly into the "Playing to Win" strategic marketing framework by highlighting key value proposition for our product and business.

4. Pricing Strategy and Margin Optimization

• Analyse global price points, margin structures, and value-based pricing opportunities.
• Recommend pricing strategies to improve profitability and competitiveness.
• Support business case development for pricing and margin enhancement initiatives.

5. Asset Optimization & Inter-Region Sourcing

• Support Global Product Managers in asset optimization and inter-region sourcing through capacity vs. demand outlooks and margin assessments.

6. Process and Governance Development

• Develop processes, KPIs, and governance models to clearly distinguish responsibilities & authorities of stakeholders engaged in critical roles.
• Create standard operating frameworks for collaboration across global, regional, and functional teams.
• Support internal capability building through tools, templates, and strategic marketing review mechanisms.

7. Stakeholder Engagement & Communication

• Partner closely with Global Product Managers, Global market & technology managers, and Regional Teams to drive cohesive execution.
• Communicate the insights and recommendations to senior leadership.
• Lead strategic marketing alignment workshops and reviews.

Required Qualifications

• Master degree in business, Marketing, Engineering, or a related field (MBA or equivalent preferred).
• 10+ years of total professional experience, with 6+ years in strategic marketing, corporate or business strategy development and execution.
• Demonstrated track-record in strategic marketing or similar responsibility, experience in leading strategic marketing projects and cross-functional coordination.
• Strong knowledge of B2B industrial markets, marketing, customer segmentation, pricing and commercialization processes.
• Expertise in strategy frameworks, competitive analysis, and financial modelling.
• Demonstrated experience of working with global teams in critical projects.

Key Competencies and Skills

• Strategic marketing thinking and problem solving with strong business acumen.
• High proficiency in market modelling, pricing analysis, and scenario planning.
• Strong leadership and communication skills, with the ability to influence without authority.
• Adaptability in a fast-changing, cross-cultural business environment.
• Team player who collaborates effectively across global and regional teams.
• Excellent project management and organizational skills (certification in project management is plus)
• Proficiency in Microsoft Office / working with analytical tools (e.g., Power BI, Microsoft PowerPoint, Word, Excel, CRM systems).

Morgan Advanced Materials is an EEO/AA/M/W/D/V Employer Ind-1