Global Marcom Manager

Morgan Advanced Materials is a business rich in history and innovation. Founded in the UK in 1856, we have grown into a global organisation with 70 sites in 18 countries. Our model to serve our customers where they need us has led to a diversified product range using our unparalleled expertise in ceramic and carbon materials, which we exploit to solve difficult problems for our customers across a diverse range of markets.

We are a purpose driven organisation. Our purpose is to use advanced materials to make the world more sustainable and to improve the quality of life. We deliver on that purpose through the products that we make, and the way that we make them.

The Thermal Ceramics division designs, manufactures and installs a broad range of thermal insulation products that significantly reduce energy consumption and emissions in a variety of high temperature processing applications. Our product offering is extensive and covers application needs from Industrial to Commercial markets.

Key Figures: Revenue £1,100.7m (2024), ~8,000 employees, manufacturing in 20+ countries, and a global customer portfolio. A UK PLC with head office located in Windsor, Berkshire UK.  Listed on London Stock Exchange; Member of the FTSE 250 Index.

Job Purpose

• Lead and manage the development and execution of comprehensive global marketing communication strategies aligned with company objectives, long-term strategic direction and targeted markets.
• Oversee all aspects of external communication including digital marketing, brand content, event presence, website performance and media management.
• Lead website improvement initiatives for better user experience and engagement.
• Oversee the creation of digital and print marketing contents aligned with overall marketing strategies.  
• Ensure consistent, compelling brand messaging and external presence across all digital and physical platforms.
• Drive the success of new product and solution launches by coordinating marketing content, digital campaigns, and internal communications.
• Organize and promote customer-facing webinars, virtual events, and interactive engagement platforms to enhance brand visibility and thought leadership.
• Foster global social media communities to improve audience engagement and brand loyalty.
• Support global visibility, lead generation, and customer engagement as a strategic business partner.

Summary

The Global Marketing Communications (MarCom) Manager plays a pivotal role in enhancing brand visibility, communication consistency, and customer engagement across the business. This senior role integrates strategy, content, digital presence, event management, and performance insights into a unified communication approach. It combines creative execution with data-driven insights to elevate the organization’s global market presence. The ideal candidate brings a global mindset, and strong capabilities in managing multi-regional MarCom activities.

Essential duties and responsibilities

1. Strategic Marketing Communications (MarCom) Planning

• Develop integrated global MarCom strategies tailored to target industries, segments, and customer profiles.
• Ensure marketing communication initiatives are embedded in long-term strategic market and business development efforts.
• Create KPIs for brand presence and customer engagement.
• Work together with regional marketing and MarCom functions to ensure content alignment, messaging, follow-up

2. Trademark / branding

• • Manage trademark portfolio, focus on minimizing upkeep costs and maximizing brand recognition and clear differentiation of different segmental / product-based value proposition
  • Manage brand hierarchies in alignment with product positioning, under guidance of Global Product Management and global /regional strategic marketing.

3. Content Development and Brand Messaging

• Oversee the creation of digital and print marketing materials such as brochures, product presentations, social media posts, newsletters, and whitepapers.
• Ensure consistent messaging, tone, and branding across all platforms.
• Support product and solution launches with coordinated messaging, internal toolkits, and collaterals.

4. Digital Marketing & Web Presence

• Lead the development and execution of digital strategies including SEO, email marketing, and social media.
• Continuously enhance UI/UX and functionality of the corporate website, with a focus on lead generation and customer experience.
• Collaborate with IT, UX/UI specialists, and external vendors to implement website upgrades.
• Grow and manage social media communities.

5. Media Management

• Manage media relations, draft press releases, and coordinate PR campaigns to promote company news, achievements, and innovations.
• Event, Webinar, and Exhibition Support, ensure coordination between regional marketing teams to maximize global brand recognition.
• Coordinate global participation in industry events, exhibitions, webinars, and seminars.
• Plan and promote external webinars and thought leadership.

6. Market Research and Insights

• • Conduct market and competitor research for developing marketing  communication strategy, contents and analyzing brand presence.

7. Performance Measurement and Reporting

• Monitor and analyse the effectiveness of marketing campaigns using KPIs and performance analytics.
• Conduct and analyze customer satisfaction surveys and implement improvement actions.

8. Team and Vendor Management

• Manage relationships with global MarCom vendors and agencies,
• Support regional MarCom leads to ensure alignment with global standards and strategy.
• Provide training and governance to uphold brand consistency across all regions.

Required Qualifications

• MBA in Marketing or a bachelor’s degree in marketing communications, or a related field.
• 10+ years of experience in marketing communications, with at least 4–5 years in a global B2B MarCom leadership role.
• Proven experience in developing global brand strategies, content marketing, and event execution.
• Strong background in managing digital platforms and marketing technologies.

Key Competencies and Skills

• Fluency in English is required, additional languages are considered as advantage.
• Exceptional verbal and written communication skills tailored to global audiences.
• Creative mindset and eye for detail in brand storytelling and visual communication.
• Solid knowledge of digital marketing tools and content management systems.
• Analytical and data-driven; skilled in interpreting performance data and web analytics.
• Highly organized manager, capable of juggling multiple priorities, and using the resources effectively.
• Proficiency with tools such as HubSpot, Google Analytics, CMS platforms, design tools etc

Personal Attributes

• Team player who collaborates effectively across global and regional teams.
• Results-oriented mindset focused on brand impact and measurable business success.

Morgan Advanced Materials is an EEO/AA/M/W/D/V Employer Ind-1